In response to the COVID-19 pandemic, the PenFed Veteran Entrepreneur Investment Program (VEIP) has taken preventive measures to ensuring the safety of others. Effective immediately, our Master’s Program will be rescheduled until the fall and our Pop-Up labs will be conducted virtually. We will continue to focus on advancing the veteran entrepreneur eco-system and the resources available to accessing capital. Stay informed by visiting us at

Coming together as a community and nation is very important! Our economy and businesses have been put to the test during these times. If you’re interested in co-hosting a pop-up webinar and continuing to support the entrepreneur community or simply have questions, please contact us at


Provided in support of Veteran
Entrepreneurs since 2018



Veteran Startups?

Adaptive, disciplined, dedicated. Veteran entrepreneurs tend to out earn nonveteran entrepreneurs.

Bringing people & resources together from across the country to create an access to capital ecosystem, where military service is the most reliable pathway to successful entrepreneurship

Our foundation has raised over

What We Do:

VEIP can contribute to your company in multiple ways. Whether your company is at the idea stage or ready for financing rounds of investment capital, there’s a program here to suit your company’s access to capital.


Pop-Up Labs—a one to two-day educational programs—are held throughout the country. Pop-Up Labs focus on different aspects of entrepreneurship and access to capital


Through our Master’s Program, workshops, boot camps and other opportunities, we ensure companies are prepared to enhance their fundraising strategy.


We invest seed capital, access to other capital investment programs, and funders to equip veteran founders with the financing they need to succeed.


Suzie Mills, is an Air Force veteran, founder of Honest Soul Yoga and PenFed Foundation investee. Shortly after separating from the Air Force, Suzie launched her yoga studio business in February 2013. She felt that yoga provided grounding, personal empowerment and physical restoration and wanted to share that gift with others. Honest Soul Yoga, started in Susie’s basement, is now a national brand.

Upcoming Events

Taking part in any of our events means you’ll be a part of something special


Join Re4ormed LLC, friends of the PenFed Foundation Veteran Entrepreneur Investment Program (VEIP)

Events that are Coming Soon!


"The pitch prep was a huge value add for us! We have done about 400 pitches and consistently struggled with how we illustrated our market sizes. Since shared-kitchens/co-work kitchens are a pretty recent innovation, no one has approached market sizing quite right, including us. I have segmented our market in a variety of ways and was NEVER satisfied with how those numbers fit in our story - it was frustrating and I learned to dance around that part of my pitch - not the preferred solution. However, Seda saw the solution immediately - her suggestion was straightforward and clearly connected our approach to market sizing to our model AND the problems our company solves. The real value is that I believe in my market sizes now and can sell them confidently. Makes that part of my job as a founder so much easier"

Nancy Preston

CEO, Milk Money Kitchens

"VEIPS's process not only exceeded my expectations but was run professionally and delivered immediate value. The pitch and review process provided honest and valuable feedback from a community and organization that truly cares about the growth of veteran companies"

Jaden Risner

CEO, Family Proud

"VEIP gave us the opportunity to pitch our business to a distinguished review board consisting of 20-25 influential and highly connected individuals. The opportunity was both humbling and invigorating knowing that an organization like VEIP is that committed to supporting veteran entrepreneurs. While many organizations preach supporting veteran entrepreneurs, VEIP follows through on that promise in a big way. Thank you again, VEIP"

Jason Starkey

CEO, Jedburgh Technology

Stay Informed

Join our email list to stay in the know about all things veteran entrepreneur